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BDG Sparkes Porter
A brand and website for top 5 West End Agency
We rebranded BDG Sparkes Porter, an award-winning commercial property lettings agency specialising in West End properties. The rebrand needed to reflect their premium position in the market whilst feeling contemporary and accessible to both landlords and tenants.
The new identity extended across digital touchpoints—from social media assets to a complete website redesign and build. We developed templates and guidelines for consistent application across all channels, ensuring the brand remained cohesive as the business expanded its online presence.
BDG Sparkes Porter’s brand had become tired and inconsistent. Years of in-house output had created fragmented visual identity—different styles across listings, marketing materials, and digital touchpoints. For a premium West End lettings agency, the brand no longer matched their market position. The rebrand established consistency. Contemporary identity reflecting their expertise. Clear guidelines for application across all channels. Templates enabling in-house team to maintain quality without compromising the brand. Professional, cohesive, built to last.
