We designed an excess of 50 modules for both mobile and desktop versions of the email. There were multiple hero image options which gave flexibility for the offer, product, message that the Waitrose team were marketing in that campaign. For subsequent copy, a variety of layouts were designed to allow extra offers or promotions to be shown.
A guideline document was also created so that any contractor or designer could be easily onboarded to start creating the assets needed for the production team. This went into great detail including: element spacing, image treatment, headline and copy sizing as well as a colour palette to help keep things consistent.