We partnered with Coastal Studio to help redesign the Waitrose Direct Services email guidelines and email templates.

Waitrose required a modular system for implementing content, using their internal reporting systems we developed a series of pods that were interchangeable for their various sectors such as WaitroseCellar, WaitroseGifts and WaitroseFlorist.

After designing an excess of 50 modules we created a guideline document that will keep all of their email marketing on brand and consistent.

To put our system to the test, we designed all of the WDS emails since 2016 as well as several print adverts in the Waitrose Weekend magazine.


— Brand Guidelines
— Email Design
— Print Design